Gambling Giant of UK – 888 Holdings Connects with US


The leading operator of United Kingdom – 888 based holdings has sealed a deal regarding a joint venture in US. After the law Unlawful Internet Gambling Enforcement Act of 2006 was passed, 888 Holdings had disappeared from US. However, now it’s back! Whilst US is all set for this new era of legalized online gambling, 888 Holdings has clearly set its sights on the potentiality of business here.

888 Holdings is partnering with the Avenue Capital Group – an investment firm based in United States. The deal is a truly appropriate one for 888 Holdings to indulge in for as it will provide an ideal platform to launch their B2C brands in the US market as said by the Chief Executive Officer of 888 Holdings.

They have also connected a strategic alliance with one of the largest gaming manufacturers in the world, WMS. To this Brian Mattingley states that they have got a significant partner for their leading B2C product and was the final connection that adds a completion to their US online strategy. With this connection, 888 Holdings foresees the potential of a billion dollar market.

As per the reports, 888 Holdings is also listed in the London Stock Exchange. The company was founded in 1997 and has employs close to a thousand. Signing in for deals like this solidifies the string position of 888 Holdings that it is already holding in the gambling market. Sounds like a great union to frame a perfect international gaming market.



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